Leverage Part One

In this entry, I’d like to discuss the concept of leverage and how it relates to network marketing (or any form of marketing, for that matter) .

I thought it might be good to start off with what Websters had to say:

–noun

1.	the action of a lever.
2.	the mechanical advantage or power gained by using a lever.
3.	power or ability to act or to influence people, events, decisions, etc.; sway: Being the only industry in town gave the company considerable leverage in its union negotiations.
4.	the use of a small initial investment, credit, or borrowed funds to gain a very high return in relation to one’s investment, to control a much larger investment, or to reduce one’s own liability for any loss.

Well, one and two are great when you are trying to remove that tree stump in the front yard, but not all that helpful for what we are trying to accomplish.

Item three in the above list is getting a lot closer to what we care about: having people in our circle of influence see the immense value and potential in the network marketing business model and see that our business is the right fit for them.

Number four, however, is where we find the real power. Using a small investment of resources (e.g. time and money) to reap rewards that make our initial investment seem ridiculously inconsequential.

In my next installment, we are going to take a look at how leverage applies to building your network marketing business.

Until next time.