Tuesday, March 24th, 2009 at
11:37 pm
This book is a definite must read for anyone struggling with their network marketing business, or for those that are looking into network marketing for the first time.
For those already involved and having difficulty obtaining any success, it will help to expose what you are doing wrong, often because that is what your taught by your sponsors.
For those who are just starting to explore the world of network marketing, this ebook can save you from wasting efforts on techniques that just do not work.
This book has seven chapters:
- Everyone is your prospect!
- This really isn’t sales. We just share products with people!
- Anyone can do this!
- We’ll build your business for you.
- We have the best product ever!
- You just don’t have enough belief.
- The proven system.
Each chapter goes in depth on it’s particular “lie”. It covers the kinds of activities business builders engage in based on the particular statement. For example, in the first chapter, author Ann Sieg talks about how many network marketers push their opportunity on everyone they meet: their friends and family, doctor, lawyer, dentist, electrician, and the list goes on. She then discusses how this kind of activity has given network marketing such a negative reputation. She closes each chapter with a glimpse into the way network marketing could be done. In the first chapter, she mentions new ways to get prospects. She focuses on the concept of getting prospects to come to you.
Each subsequent chapter is more of the same, applying the same formula to that particular chapter’s “lie”.
What I like most about this ebook is that is does not feel like a marketing guide or a sales pitch. Her writing is extremely conversational, and that makes this ebook such an easy read. She uses many anecdotes from her own experiences to which all network marketers will be able to relate.
And did I mention it is free?
Friday, March 13th, 2009 at
10:29 pm
In my last installment, I discussed some of the traditional ways network marketers utilize leverage in their businesses and promised to give an overview of how to maximize leverage by using tools available on the internet.
First let’s make sure we are all on the same page. I am talking about maximum leverage. Leverage that works while you are not. It works while you are sleeping, eating, and spending quality time with your family.
The first tool I’d like to talk about is the internet itself. I’m sure you already see why. The internet is always “on”. It never stops broadcasting. When you establish a web presence, your prospects can consume your content at their convenience, not yours. A website can introduce potential prospects and customers to your opportunity and your products or services. It can provide contact information. It can provide a means for you to capture contact info so you can follow up with people who visit your site (there will be more on this in future installments). Establishing a website is one of the single most important things you can do.
Now, I know some of you are thinking “What?! I can barely send an email. How am I going to get a website?” Not to worry. Many, if not all, business opportunities have some sort of website available to distributors in their company either for free or a small monthly fee. You will get a URL (the address you type in your browser) that reads something like “yourname.youropportunity.biz” or “www.youropportunity.com/yourname”. You can send prospects to the site where they can learn about your business and contact you for further information. They can also sign up for the opportunity and be placed in your downline because they signed up on your page. If you have no knowledge about how to put together a site, this is an easy way to get started.
A word of caution however, these types of sites are “cookie-cutter”. It is customized enough to have your distributor ID and info on it, but the content will be the same as any other distributor using the service. And the customization options will be very limited. You will be able to choose from a few different themes (colors, pictures, etc.) and put a heading with your name, but that is about it. That being said, this is still a great place to start.
In my next installment, we will take a look at why you might want to get your own website.
Please leave me a comment to let me know what you thought of the article.
Until next time.
Tuesday, March 10th, 2009 at
10:22 pm
In part one, we discussed the definition of leverage. In this installment, we will look at ways leverage is applied in a network marketing business.
If you have been involved in network marketing before, you have already heard the term leverage. It is one of the cornerstones of developing a successful business with a solid residual income. You have been taught to leverage your efforts by:
- Conducting house parties where you show the plan to a number of prospects at one time,
- Bringing prospects to a “second look meeting” where one of the organization’s top earners shows the plan, using his or her success and inspiration to lend credibility to your business opportunity,
- Using three-way conference calls with your prospect and your upline,
- Recruiting into your downline and through the power of duplication your downline’s efforts then benefit you through volume bonuses.
And the list goes on. Please, don’t misunderstand me. Literal fortunes have been made using the above techniques. But they all suffer from the same fundamental problem: they have to be repeated numerous times, with every new prospect you engage. It is leverage, but nowhere near the amount of leverage you can be using to build your own successful business.
So what is maximum leverage? When your effort produces prospects twenty-four hours a day, seven days a week. When it produces prospects while you eat, sleep, spend time with your family, and go on vacation. When it brings prospects to you that are eager for what you have to offer. That is maximum leverage.
In my next installment, we will begin to look at how internet tools enable you to maximize your efforts to build your business.
Please leave me a comment to let me know what you thought of the article.
Until next time.
